We strive for new ways to enhance user experience through the seamless connection of people and technology.
For us this means establishing new methods, always improving on what has come before, and creating new solutions to an increasingly diverse range of ergonomic challenges. We push for new ideas and new processes with the ultimate goal of enhancing user experience.
We’re passionate about solving ergonomic challenges. And we’re also dedicated to creating fun and exciting environments to work in. Our creative processes don’t start and end with a drawing. They flourish and extend from the initial pencil-sketch-of-an idea through to our sustainable manufacturing process.
The connection between people and technology isn’t the only one we value. From colleagues to members of our worldwide network of manufacturers, dealers and distributors, we focus on open communication. As a result of nurturing these relationships, our products have been installed in some of the highest profile international design projects in the world.
BENQ BRAND STATEMENT. BECAUSE IT MATTERS.
Standing for “Bringing Enjoyment ‘N’ Quality to Life”, the BenQ brand continues to involve in the areas of life that matter most to people – that have the greatest impact on the enjoyment and quality of LIFE today. Because they matter to people, they matter to us. Because it matters.
PEOPLE-DRIVEN DESIGN & TECHNOLOGY
At BenQ, we believe that design and technology function best when they serve the real needs and wants of people. This concept is at the core of our people-driven approach to design and technology. We listen to business professionals, families, doctors and patients, teachers, and even gamers, continually asking questions to understand how we can best use design and technology to serve their needs. We also carefully research and analyze the marketplace and market trends, observing how technologies and products can be put to use most effectively, while advancing design and technology to better fit people’s ever-changing lifestyles and needs. From here, we determine how we can further improve the quality of people’s lives and help them to achieve their goals. Because using design and technology to serve the real needs and wants of people matters.
BRINGING ENJOYMENT 'N' QUALITY TO LIFE
LIFE defines the four areas of business that BenQ operates within today. These include: lifestyle, business, healthcare, and education.
The four letters of the world LIFE represent our involvement in these four areas: Living Better, Increasing Efficiency, Feeling Healthier, Enhancing Learning.